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At the confluence of organisation development (OD) and organisationa identity theory (OIT): enter identity interventions.

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dc.contributor.author Van Tonder, C.L.
dc.date.accessioned 2008-11-04T09:55:00Z
dc.date.available 2008-11-04T09:55:00Z
dc.date.issued 2004
dc.identifier.citation 30(1), 91-98. en
dc.identifier.uri http://hdl.handle.net/10210/1496
dc.description.abstract The identity concept has been around in the form of “corporate identity" for some time, but its appearance as “organisation identity" is more recent. Emerging theory and initial empirical research suggest that an identity approach and “identity interventions" in particular, offer promising avenues to the organisation development practitioner for enhancing organisational focus, building resilience in the face of major change, and improving performance. Identity interventions in and of themselves, but also employed as pre-change interventions, build organisational capacity that would stave off premature organisational “death" and extend the organisation’s life expectancy. en
dc.language.iso en en
dc.publisher SA Journal of Industrial Psychology en
dc.rights Complies with the rights as specified by the publisher: http://www.sajip.co.za/ & Copyright University of Johannesburg en
dc.subject Corporate identity en
dc.subject Organisation identity en
dc.subject Identity interventions en
dc.subject Organisational capacity en
dc.title At the confluence of organisation development (OD) and organisationa identity theory (OIT): enter identity interventions. en
dc.type Article en


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