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Browsing Articles by Author "Gillham, B.A."

Browsing Articles by Author "Gillham, B.A."

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  • Gillham, B.A.; Crous, F.; Schepers, J.M. (SA Journal of Industrial Psychology, )
    Generally speaking consumer psychology have focused primarily on the problem solving and decision making processes underlying buying behaviour. As a result, the experience of consumers engaging in the activity of shopping ...

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