Relationships in sport sponsorship: a marketing perspective

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Show simple item record Benadie, Strelize 2008-10-27T06:41:03Z 2008-10-27T06:41:03Z 2008-10-27T06:41:03Z 2005-07
dc.description D.Comm en
dc.description.abstract Despite the large amounts of money spent on sponsorships and per implication sport sponsorship, little research is available concerning sponsorship practices in South Africa. There is thus a need for a research study or project to establish how corporate sponsors and sport organisations manage relationship marketing within sponsorships. Literature shows that there is a need to understand the various relationships in sport sponsorships, in order to be able to establish and maintain long-term successful sponsorship agreements. en
dc.description.sponsorship Prof. W.J. Hollander Prof. J.Busser en
dc.language.iso en en
dc.subject Relationship marketing en
dc.subject Sports sponsorship en
dc.subject Sports sponsorship marketing en
dc.subject Corporate sponsorship en
dc.title Relationships in sport sponsorship: a marketing perspective en
dc.type Thesis en

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