Aligning corporate culture and product innovation at Sappi Fine Paper South Africa

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dc.contributor.advisor Professor H.E.C. de Bruyn en
dc.contributor.author Loots, Daniel Eduard
dc.date.accessioned 2009-03-24T12:09:33Z
dc.date.available 2009-03-24T12:09:33Z
dc.date.issued 2009-03-24T12:09:33Z
dc.date.submitted 2007-10
dc.identifier.uri http://hdl.handle.net/10210/2305
dc.description M.B.A. en
dc.description.abstract The paper industry and, more specifically, Sappi Fine Paper, has not been achieving the levels of innovation required to meet rapidly-changing market needs, especially when compared to manufacturers like 3M. The industry is therefore losing value and not achieving optimal returns on investment. The reasons for this lack of innovation are not known. This study aims to investigate these sub-optimal levels of innovation, and to define some of the possible reasons for it. The study begins with an examination of corporate culture and its impact on innovation. In this regard, a cultural audit was done on a selected group of Sappi employees involved in product development from manufacturing, and sales and marketing. The questionnaire used was aimed at measuring and quantifying innovation and creativity influencers, and both perceived and preferred dimensions of culture were recorded. A gap analysis was then undertaken between the two, and perceptual charts plotted for each of the research groups. The audit revealed that Sappi Fine Paper does, indeed, have a creative culture, but the gap analysis revealed that in certain dimensions there are large gaps between the perceived and preferred profiles. The most critical gap affecting innovation was the one in the “risk profile” dimension. This revealed a tendency for the company to be risk averse, while the expressed preference of staff is that it be more open to risk taking. The literature review also highlights the importance that risk taking plays in innovation. The conclusion drawn is that, in order to achieve improved levels of innovation, Sappi Fine Paper needs to support existing creativity with a greater openness to risk taking resulting in higher levels of innovation. en
dc.language.iso en en
dc.subject Organizational change en
dc.subject Corporate culture en
dc.subject Paper industry (South Africa) en
dc.title Aligning corporate culture and product innovation at Sappi Fine Paper South Africa en
dc.type Thesis en

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