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Die semantiese differensiaal as telefoonopnametegniek.

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dc.contributor.author Joubert, J.P.R.
dc.contributor.author Raubenheimer, I. van W.
dc.date.accessioned 2009-07-28T10:11:43Z
dc.date.available 2009-07-28T10:11:43Z
dc.date.issued 1987
dc.identifier.citation 13(2), 19-22. en
dc.identifier.uri http://hdl.handle.net/10210/2740
dc.description.abstract The Semantic Differential as a telephone survey technique. The public image of an organisation plays an important role in the success thereof since it continually determines whether the environment reacts favourably or unfavourably towards it. It is therefore important to be aware of the public image of an organisation, and which methods can be used to determine it. This study compared two attitude scales (a Likert type mail questionnaire and a Semantic Differential type telephone questionnaire) which can be used in the determination of an organisation's image. A comparison of the two scales produced significant results. These results indicate that a Semantic Differential type scale can be used successfully in telephone surveys. en
dc.language.iso afr en
dc.publisher Perspectives on Industrial Psychology: Journal of Industrial Psychology en
dc.rights Complies with the rights as specified by the publisher: http://www.sajip.co.za/ & Copyright University of Johannesburg en
dc.subject Semantic differential en
dc.subject Likert type en
dc.subject Telephone surveys en
dc.title Die semantiese differensiaal as telefoonopnametegniek. en
dc.type Article en

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