What happens when organisations embrace social networking? Knowledge sharing at a multinational business solutions corporation

DSpace/Manakin Repository

Show simple item record

dc.contributor.author Stafford, C.
dc.contributor.author Mearns, M.A.
dc.date.accessioned 2010-08-12T06:18:28Z
dc.date.available 2010-08-12T06:18:28Z
dc.date.issued 2009-12-07
dc.identifier.citation South African Journal of Information Management, vol. 11, no. 4, Dec. 2009 en
dc.identifier.uri http://hdl.handle.net/10210/3401
dc.description.abstract Amid widespread resistance to online social networking tools, their effectiveness in promoting knowledge sharing in a knowledge driven organisation was demonstrated in the study. Usage patterns, user attitudes and perceptions regarding online social networking technologies as a professional application for knowledge sharing within the workplace were investigated. Selfadministered questionnaires were administered to a sample of IBM Global Business Services employees in South Africa. Upon completion of the questionnaire analysis an interview was conducted with the knowledge manager for verification and clarification purposes. The results revealed the respondents' positive attitudes regarding the use of social networking tools for knowledge sharing. The culture of knowledge sharing at IBM and the contribution that social networking tools makes within the company were uncovered. Findings disclosed that the online social networking tools were effective and that management at IBM encourages employees to make more and more use of the tools for knowledge sharing and knowledge creation. The results of this study demonstrate the effectiveness of online social networking tools and serve as encouragement to hesitant organisations to adopt social networking in their business practices. en
dc.language.iso en en
dc.publisher Department of Information and Knowledge Management, University of Johannesburg en
dc.rights This work is licensed under a Creative Commons Attribution License en
dc.subject Online social networking en
dc.subject Knowledge sharing en
dc.subject IBM Global Business Services en
dc.subject Competitive advantage en
dc.subject Innovation en
dc.title What happens when organisations embrace social networking? Knowledge sharing at a multinational business solutions corporation en
dc.type Article en
dc.type.peerreview Peer reviewed en

Files in this item

This item appears in the following Collection(s)

Show simple item record

Search UJDigispace


Advanced Search

Browse

My Account