Level of importance attached to competitive intelligence at a mass import retail organization

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dc.contributor.author Begg, M.
dc.contributor.author Du Toit, A.S.A.
dc.date.accessioned 2010-08-12T06:23:35Z
dc.date.available 2010-08-12T06:23:35Z
dc.date.issued 2007-12
dc.identifier.citation South African Journal of Information Management, Vol. 9(4), Dec. 2007 en
dc.identifier.uri http://hdl.handle.net/10210/3403
dc.description.abstract The purpose of this research was to establish the level of importance attached to competitive intelligence (CI) at a mass import retail organization in South Africa. The rationale of CI is to alert an organization about the current situation as it relates to its business environment and competitors, and how these aspects affect the competitive situation. In this article, the value and significance that CI presents to organizations upon implementation are discussed by focusing upon the need for a competitive strategy, the significance of institutionalizing CI, various organizational structure options and the establishment of a CI culture. A survey was conducted at a mass import retail organization to determine the level of importance attached to CI. A total of 107 employees were randomly selected to participate in the completion of a questionnaire. Based on the results, it was found that this organization practised CI, albeit in an informal manner, and it was concluded that there was a relatively high level of importance attached to CI within this organization. However, areas for improvement were identified and a recommendation was made of implementing a formal CI function within the organization. en
dc.language.iso en en
dc.publisher Department of Information and Knowledge Management, University of Johannesburg en
dc.rights This work is licensed under a Creative Commons Attribution License en
dc.subject Competitive intelligence en
dc.subject Competitive strategy en
dc.subject Competitive intelligence culture en
dc.title Level of importance attached to competitive intelligence at a mass import retail organization en
dc.type Article en
dc.type.peerreview Peer reviewed en

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