Race-based perceptions of organisational attractiveness

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dc.contributor.advisor Mr. Werner Human en_US
dc.contributor.author Singh, Saasha
dc.date.accessioned 2011-12-12T06:55:45Z
dc.date.available 2011-12-12T06:55:45Z
dc.date.issued 2011-12-12
dc.date.submitted 2011-02
dc.identifier.uri http://hdl.handle.net/10210/4242
dc.description M.A. en_US
dc.description.abstract This research study is focused on the influence that racial stereotypes have on South African students’ perceptions of the work environment. A multi-factorial experiment was conducted by randomly assigning 90 male Accounting students (mean age = 22.4 years) to three groups. All participants viewed identical information about a fictitious organisation. In the two experimental groups the race of the manager was manipulated by means of a picture. No picture was displayed in the control group. The hypothesis (which was based on research of traditional stereotypes) was disconfirmed. The highest ratings of organisational attractiveness were provided by participants in the control group, and the lowest ratings by those who viewed the white manager, χ2 (5) = 29.48, p < .05. Further, both black and white participants showed in-group bias on the Loyalty scale, χ2 (5) = 12.11, p < .05. The results are discussed in terms of racial stereotypes, the emergence of a new form of racism, and the prominence of in-group bias. en_US
dc.language.iso en en_US
dc.subject Organizational attractiveness en_US
dc.subject Work environment en_US
dc.title Race-based perceptions of organisational attractiveness en_US
dc.type Thesis en_US

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