Synergy in a globally diversified organisation

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dc.contributor.author Benecke, Gerhard
dc.date.accessioned 2008-05-26T06:28:51Z
dc.date.available 2008-05-26T06:28:51Z
dc.date.issued 2008-05-26T06:28:51Z
dc.identifier.uri http://hdl.handle.net/10210/460
dc.description.abstract The aim of this study was to develop a substantive theory for leading a change process towards achieving synergy between the business units of a globally diver-sified organisation. A modernist qualitative research methodology was followed. Casing was employed as research design. Grounded theory as proposed by Strauss and Corbin (1998) was applied as research strategy. Twenty seven employees were selected as research participants by means of purposive sampling. All the participants were selected on the basis of their in-volvement in synergy activities in the Company. In-depth interviews and re-quested essays were used as data collection methods to explore the twenty seven participants’ experiences with synergy. Two focus group interviews were addition-ally used as data collection methods. The nine participants in the first focus group interview were members of a regional synergy committee. The other focus group consisted of three executives of the Company. Participant observation was em-ployed as another data collection method during the focus group meetings as well as at one video conference on the establishment of a forum for recruitment and selection in the Company in which seven employees participated. The data was analysed by utilising the grounded theory methodology. After the conclusion of the data analysis phase, the first order constructs and re-lated concepts to synergy were further explored in the literature. A substantive theory for leading a change process towards achieving synergy was developed by aligning the conditional/ consequential matrix of Strauss & Corbin (1998) and the S-O-R theory of Partington (2000). Despite shortcomings the aim of the study was achieved. The study contributed to the development of theory, methodology and also contributed on a practical level. Recommendations for further research conclude the dissertation. en
dc.description.sponsorship Prof. Willem Schurink Prof. Gert Roodt en
dc.language.iso en en
dc.subject Organisational change management en
dc.subject Organisational behaviour en
dc.subject Communication in organisations en
dc.subject Corporate culture en
dc.subject Intellectual capital en
dc.title Synergy in a globally diversified organisation en
dc.type Thesis en

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