Browsing Department of Business Management by Author "Basson, Gerhardus Coenraad"

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Browsing Department of Business Management by Author "Basson, Gerhardus Coenraad"

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  • Basson, Gerhardus Coenraad (2010-03-16)
    There has been a great deal of attention paid to the issue of customer acquisition, but less has been paid to customer retention. Ang and Buttle (2006:83) highlight that while customer retention has been a significant topic ...

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