Browsing Department of Business Management by Author "Mahlatji, L. M."

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Browsing Department of Business Management by Author "Mahlatji, L. M."

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  • Mahlatji, L. M. (June 2007)
    The study views a corporate brand as more than just an outward manifestation of an organisation (its name, logo and visual presentation), or as an organising proposition that helps to shape an organisation’s value and ...

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