Browsing Faculty of Management by Subject "Ecotourism marketing (Botswana)"

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Browsing Faculty of Management by Subject "Ecotourism marketing (Botswana)"

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  • Bresler, Nerine (University of Johannesburg, )
    This paper describes the experience of self-drive visitors to game parks in Botswana, from a goal oriented perspective; i.e. motives influence behaviour to gain underlying benefits. It also ascertains if the desired outcomes ...

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