Cause related marketing, and its relationship to cause "fit", within the South African fast moving consumable goods industry

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dc.contributor.author Hallet, Craig Allan
dc.date.accessioned 2008-06-04T10:03:24Z
dc.date.available 2008-06-04T10:03:24Z
dc.date.issued 2008-06-04T10:03:24Z
dc.date.submitted October 2006
dc.identifier.uri http://hdl.handle.net/10210/522
dc.description.sponsorship Mr. H.B. Klopper en
dc.language.iso en en
dc.subject Social marketing en
dc.subject Consumer behaviour en
dc.title Cause related marketing, and its relationship to cause "fit", within the South African fast moving consumable goods industry en
dc.type Thesis en

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