Experiencing wildlife on safari in Botswana

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dc.contributor.author Bresler, Nerine
dc.date.accessioned 2012-07-24T09:47:43Z
dc.date.available 2012-07-24T09:47:43Z
dc.date.issued 2009
dc.identifier.citation 2nd International UJ Faculty of Management Conference, Johannesburg, 11-13 March 2009 en_US
dc.identifier.isbn 978-0-86970-661-9
dc.identifier.uri http://hdl.handle.net/10210/5269
dc.description.abstract This paper describes the experience of self-drive visitors to game parks in Botswana, from a goal oriented perspective; i.e. motives influence behaviour to gain underlying benefits. It also ascertains if the desired outcomes were achieved in order to understand the setting, or product design, from a visitor perspective. The decision making process guided the approach. The results may be used to improve the product offering, management and marketing of the attraction, and sustainability of this unique renewable resource. A qualitative survey was conducted and experiences observed. The most important motivations were nature, adventure, escape and mega-fauna and they were not disappointed at that. The greatest disappointment was management of the infrastructure. It is suggested that that Botswana invest in the development of staff and that promotion material should not only emphasize specific species; the Big 5. The unique attributes of the destination should be used to differentiate it and provide the benefits visitors are seeking. en_US
dc.language.iso en en_US
dc.publisher University of Johannesburg en_US
dc.subject Game Parks (Botswana) en_US
dc.subject Wildlife watching (Botswana) en_US
dc.subject Ecotourism (Botswana) en_US
dc.subject Ecotourism marketing (Botswana) en_US
dc.title Experiencing wildlife on safari in Botswana en_US
dc.type Article en_US

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