Outsmarting the competition : using competitive intelligence in a South African company.

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dc.contributor.author Begg, Mohsin
dc.contributor.author Du Toit, Adeline
dc.date.accessioned 2012-07-24T10:04:35Z
dc.date.available 2012-07-24T10:04:35Z
dc.date.issued 2009
dc.identifier.citation 2nd International UJ Faculty of Management Conference, Johannesburg, 11-13 March 2009 en_US
dc.identifier.issn 978-0-86970-661-9
dc.identifier.uri http://hdl.handle.net/10210/5273
dc.description.abstract The purpose of this research was to establish the level of importance attached to competitive intelligence (CI) at a mass import retail organization in South Africa. The rationale of CI is to alert an organization about the current situation as it relates to its business environment and competitors, and how these aspects affect the competitive situation. In this paper, the value and significance that CI presents to organizations upon implementation are discussed by focusing upon the need for a competitive strategy, the significance of institutionalizing CI, various organizational structure options and the establishment of a CI culture. A survey was conducted at a mass imparl retail organization to determine the level of imparlance attached to CI. A total of 107 employees were randomly selected to participate in the completion of a questionnaire. Based on the results, it was found that this organization practised CI, albeit in an informal manner, and it was concluded that there was a relatively high level of imparlance attached to CI within this organization. However, areas for improvement were identified and a recommendation was made of implementing a formal CI function within the organization. en_US
dc.language.iso en en_US
dc.publisher University of Johannesburg en_US
dc.subject Competitive intelligence en_US
dc.title Outsmarting the competition : using competitive intelligence in a South African company. en_US
dc.type Article en_US

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