Employees as customers - an internal marketing study of the Avis Motor Vehicle Rental Group in South Africa.

DSpace/Manakin Repository

Show simple item record

dc.contributor.author Roberts-Lombard, M.
dc.date.accessioned 2012-07-25T10:17:40Z
dc.date.available 2012-07-25T10:17:40Z
dc.date.issued 2009
dc.identifier.citation 2nd International UJ Faculty of Management Conference - Johannesburg, 11-13 March 2009 en_US
dc.identifier.isbn 978-086970-6619
dc.identifier.uri http://hdl.handle.net/10210/5279
dc.description.abstract The purpose of the paper is to investigate the mutually beneficial nature of establishing long term relationships with employees as internal customers of the business. The target population for this study was 225 Avis motor vehicle rental branch managers in South Africa. A total of 155 managers of Avis branches participated through structured, personal interviews in the completion of questionnaires. Data analysis was done by calculating averages and standard deviations, Explorative Factor Analysis, Cronbach Alpha-values and practical significance by means of effect sizes. The findings of the study stipulate that a more coherent attempt must be made to improve the level of internal communication between the managers of Avis motor vehicle rental branches and their employees. This creates an environment within the Avis motor vehicle rental group that promotes mutual respect, trust and concern between management and employees. en_US
dc.language.iso en en_US
dc.publisher University of Johannesburg en_US
dc.subject Employee relationships en_US
dc.subject Customer relations en_US
dc.subject Avis Motor Vehicle Rental Group (South Africa) en_US
dc.title Employees as customers - an internal marketing study of the Avis Motor Vehicle Rental Group in South Africa. en_US
dc.type Article en_US

Files in this item

This item appears in the following Collection(s)

Show simple item record

Search UJDigispace


Advanced Search

Browse

My Account