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Consumer tipping : a study of the car guarding industry

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dc.contributor.author Saunders, Stephen G.
dc.contributor.author Petzer, Danie J.
dc.date.accessioned 2012-07-30T10:15:43Z
dc.date.available 2012-07-30T10:15:43Z
dc.date.issued 2009
dc.identifier.citation Anzmac 2009, Australia, 30 Nov.- 2 Dec. 2009 en_US
dc.identifier.isbn 1-86308-158-5
dc.identifier.uri http://hdl.handle.net/10210/5316
dc.description.abstract The act of guarding a car at a public parking space is a common service offered by "car guards" in Southern Africa. The car guard normally relies solely on tips in return for the service given. The objective of this research study is to better understand the predictors of consumer tipping decisions. More specifically this study examines, from a consumer decision making perspective, the role that service quality, personal norms and social norms play in determining a consumers' decision to tip car guards. The results showed that service quality and personal norms were significant predictors of tip size, while social norms are not significant predictors of tip size. The study discusses the theoretical and practical implications of these findings. en_US
dc.language.iso en en_US
dc.publisher ANZMAC en_US
dc.subject Tipping en_US
dc.subject Service quality en_US
dc.subject Car guards en_US
dc.title Consumer tipping : a study of the car guarding industry en_US
dc.type Article en_US

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