Acquired immuno deficiency syndrome (AIDS) : an impact on marketing strategies in retail food companies in South Africa

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dc.contributor.advisor Geoff Bick en_US
dc.contributor.author Veerasamy, Ashika
dc.date.accessioned 2012-08-27T08:32:24Z
dc.date.available 2012-08-27T08:32:24Z
dc.date.issued 2012-08-27
dc.date.submitted 2000
dc.identifier.uri http://hdl.handle.net/10210/6580
dc.description M.B.A. en_US
dc.description.abstract The purpose of this research project will be to test the impacts of HIV/AIDS and the manner in which it will influence changes in marketing strategies for Retail Food Companies in the future. The research questions posed are: What do Retail Food Companies perceive the impact of HIV/AIDS to be on their customer profile in the next 5 years? Do Retail Food Companies have marketing strategies in place to address the impact of HIV/AIDS on their primary target market? Do Retail Food Companies perceive HIV/AIDS to impact on their current product portfolio and their product portfolio in the next 5 years? en_US
dc.language.iso en en_US
dc.subject AIDS (Disease) --South Africa en_US
dc.subject AIDS (Disease) - Economic aspects en_US
dc.title Acquired immuno deficiency syndrome (AIDS) : an impact on marketing strategies in retail food companies in South Africa en_US
dc.type Thesis en_US

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