Customer centricity as an experience economy

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Show simple item record Saunders, Brandon 2012-09-11T06:59:50Z 2012-09-11T06:59:50Z 2012-09-11 2001-09
dc.description M.B.A. en_US
dc.description.abstract The question then arises is there not perhaps a fourth level of economic value as a result of engineering experiences for customers, and in being truly customer centric? The aim of this dissertation is to develop a model to understand the economic value in customer centric business models that engineer customer experiences through understanding customer behaviour. The aim is to: • To review current and proposed customer centric business models in various published literature in order to develop a collaborative customer centric business model. • To review literature and secondary sources to understand and discuss the economical benefits that can be derived from a customer centric business model and customer experiences. • To review customer attrition and acquisition data in contrast to customer management strategies in order to understand the economical benefit related to strategy. • To conduct an informal study using existing and proposed experiences and interactions by a variety of consumers in order to assist with the development of a customer centric business model and understand the benefits various experiences may have on the economical value to the organization. en_US
dc.language.iso en en_US
dc.subject Relationship marketing. en_US
dc.subject Consumers - Research en_US
dc.title Customer centricity as an experience economy en_US
dc.type Thesis en_US

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