The attitudes of donors towards non-profit organisations (NPOs) in Gauteng, South Africa : a generational perspective

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dc.contributor.author Du Plessis, Laureane
dc.contributor.author Petzer, Daniël J.
dc.date.accessioned 2012-10-08T07:56:12Z
dc.date.available 2012-10-08T07:56:12Z
dc.date.issued 2011-11
dc.identifier.citation Du Plessis, Laureane & Petzer, Daniël J., 2011. The attitudes of donors towards non-profit organisations (NPOs) in Gauteng, South Africa : a generational perspective. African Journal of Business Management, 5(30): 12144-12154 en_US
dc.identifier.issn 1993-8233
dc.identifier.uri http://hdl.handle.net/10210/7777
dc.description.abstract Individual factors such as the demographic, socio-economic and psychographic characteristics of donors affect the levels of donations made to non-profit organisations (NPOs). As such, it is necessary for NPOs to have a better understanding of their donors’ psychographic characteristics and more specifically, their attitudes as this would enable NPOs to develop more effective marketing campaigns. The purpose of this paper is to investigate the attitudes of Baby Boomers, Generations X and Y towards NPOs and towards supporting NPOs in Gauteng, South Africa. Both exploratory and descriptive research designs were used in this study. Quota sampling was used to select respondents from the target population in the three generations under investigation. Overall, respondents have a positive attitude towards NPOs and supporting NPOs. At the end, however, no significant differences exist between the generations in terms of their attitudes towards NPOs and towards supporting NPOs; however, small positive correlations were evident for all three generations between their attitudes towards NPOs and towards supporting NPOs. en_US
dc.language.iso en en_US
dc.publisher Academic Journals en_US
dc.rights Academic Journals en_US
dc.subject Attitudes towards NPOs en_US
dc.subject Attitudes towards supporting NPOs en_US
dc.subject Non-profit organisations (NPOs) en_US
dc.subject Baby boomers en_US
dc.subject Generation Y en_US
dc.subject Generation X en_US
dc.title The attitudes of donors towards non-profit organisations (NPOs) in Gauteng, South Africa : a generational perspective en_US
dc.type Article en_US

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