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Why choose South Africa? Insights from international undergraduate students

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dc.contributor.author Mpinganjira, Mercy
dc.date.accessioned 2012-10-11T05:48:00Z
dc.date.available 2012-10-11T05:48:00Z
dc.date.issued 2011-03
dc.identifier.citation Mpinganjira, M. 2011. Why choose South Africa? Insights from international undergraduate students. African Journal of Business management, 5(6): 2180-2188. Available online at http://www.academicjournals.org/AJBM. DOI: 10.5897/AJBM10.564 en_US
dc.identifier.issn 1993-8233
dc.identifier.uri http://hdl.handle.net/10210/7842
dc.description.abstract The South African government in conjunction with its institutions of higher education has taken many deliberate measures aimed at attracting international students. This study was aimed at investigating factors that influence international students’ choice of the country as their study destination. Data used in the analysis was collected using an online structure questionnaire from 88 international undergraduate students studying at the University of Witwatersrand. The results show that the most important influencing factors relate to quality of education offered, lower costs associated with studying in the country and geographical proximity of the country to home countries of most of the students hosted. Available promotional information on study opportunities in South Africa was found to have had influenced the least number of students in their decision to study in the country. The findings have wide implications on the marketing of a country as an international study destination and these have been highlighted in the paper. en_US
dc.language.iso en en_US
dc.publisher Academic Journals en_US
dc.rights ©2011 Academic Journals en_US
dc.subject International undergraduate students en_US
dc.subject Country choice en_US
dc.subject Higher education en_US
dc.title Why choose South Africa? Insights from international undergraduate students en_US
dc.type Article en_US

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