The use of strategic planning for small, medium and micro enterprises in the retail industry

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dc.contributor.advisor Dr. A. Drotskie en_US
dc.contributor.author Nkulu, Mwepu
dc.date.accessioned 2012-10-29T07:52:28Z
dc.date.available 2012-10-29T07:52:28Z
dc.date.issued 2012-10-29
dc.date.submitted 2012-02
dc.identifier.uri http://hdl.handle.net/10210/7930
dc.description M.Comm. (Business Management) en_US
dc.description.abstract The aim of this chapter is to provide background to the problem under study namely, the use of strategic planning for Small, Medium and Micro Enterprises (SMMEs) in the retail industry in South Africa, specifically in Johannesburg. A problem statement and the purpose of the research will be elaborated on in order to highlight the researcher‟s motivation behind the study. A brief literature review will also be formulated to allow the researcher to concisely peruse the concept of strategic planning and its varying definitions, both modern and contemporary, as well as strategic planning tools and types. The researcher will conclude the chapter by elaborating on the research methodology scheme to be followed, limitations of the study and the division of the study. en_US
dc.language.iso en en_US
dc.subject Retail trade planning en_US
dc.subject Small business planning en_US
dc.title The use of strategic planning for small, medium and micro enterprises in the retail industry en_US
dc.type Mini-Dissertation en_US

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